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Marketing

Pedagogical project

Manager : Valérie Barbat

The aim of the Marketing pole is to train future executive managers in the job of marketing and trade in companies both in France and abroad. It offers students a theoretical and practical foundation in marketing and market management.

The pole provides teaching in all the different BEM programmes. This transversality can be found in all aspects of our activities:

• teaching by professors attached to the pole;
• research and academic pole: the e-commerce and Retailing Chair (in partnership with Auchan) and the Sales Chair (in partnership with Pepsi and Xerox).
• research in the following areas : e-marketing, agri-food marketing, high tech marketing, international marketing for SME, luxury marketing, strategic marketing, wine marketing, brands and communication
• teaching innovations, such as the 3P (Project, Packaging Publicity) competition; the skills portfolio (personal study on the link between training, experiences in business and professional project guided by professors from the pole and professionals from companies such as Catalina, CDiscount, Danone, Havas Media, Mattel, Marie Brizard, etc.); the "launch project" in partnership with a leading company (Groupe Bongrain, Danone, …).

For more information about the Marketing Department (FR) :

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