Management education for the wine and spirits industry

In a changing and even more competitive environment, wine and spirits businesses have to focus on delivering greater value to wine and spirits consumers. Facing these strategic marketing challenges, wine and spirits firms should understand and disseminate the best management practices. The Wine & Spirits MBA offers its in-depth knowledge of both traditional and new markets and proposes training tools adapted to new management methods.
Our mission is to provide current and future wine and spirits industry practitioners with the leadership skills, market insight and management acumen necessary to confront the wine and spirits industry’s complex business environment.

Get a key role in the international wine and spirits business

In 2012, the Wine MBA becomes the Wine & Spirits MBA.

Today, significant wine companies possess a brand portfolio that includes both wines and spirits products. The extension of the Wine MBA to the spirits sector is therefore in line with this global industry trend.

With BEM Wine & Spirits MBA, you’ll acquire the critical managerial competences contributing to the success of your company.

Congratulations to the 2012 alumni

After 22 months of training in France, Australia, Hong Kong and the United States, a 14 priviledged Wine MBA students received their diploma.

In partnership with Pierre Lurton Vineyards, the annual ceremony of this part-time executive MBA, unique in its teaching, was held at  Château d'YQUEM.

Graduates from all over the world (Sweden, UK, Chili, Canada, Portugal, France, Argentina, China, Taiwan) received their diplomas from  Yves BENARD, ex-president of OIV/INAO ( O rganisation I nternationale de la V igne et du Vin) mentor of this 2012 class.

A night full of emotions for these students and their families who have managed to combine work and training of the highest level of expertise, during several months! Congratulations to all of them.