Home > Programmes > Executive Education and MBA > Wine MBA > Pedagogy

/ Wine MBA at Bordeaux Management School

Pedagogy

Our mission is to provide current and future wine industry practitioners with the leadership skills, market insight and management acumen necessary to confront the wine industry’s complex business environment.

At the end of our curriculum, every student will:

  • thoroughly master management fundamentals and will be able to apply these systemically within wine organizations
  • demonstrate effective leadership skills and team building skills in a multicultural context
  • demonstrate oral and written communication skills
  • be able to solve complex business problems that are cross-functional
  • be able to apply critical research methods to a professional issue.

Learning method

The programme is divided into 520 taught hours and 1 000 hours of personal work during the "intersessions".

Teaching comprises a combination of formal taught sessions, workshops, case studies and industry visits, with both academics and wine industry practitioners. All courses and materials used in class or on line are related to management practices within the wine industry.

Contact hours are based on face-to-face sessions with professors and guest speakers, where information is exchanged with and between program participants.Contact hours are meant to be as interactive as possible, and include group and individual presentations.

During each session, visits to industry locations and businesses are organized and focus on specific wine business issues.

Distance learning is provided all along the program, for such topics as Wine Economics, Strategic Management, Information System Management, and Wine Marketing.

Inter sessions help participants actively prepare for the taught sessions (readings, literature review, assigned projects); they are also meant to provide the participants with continuous learning and assessment.

The BEM distance learning platform, E-Valoris, enables participants to work on individual projects or collaborate on team assignments, with permanent contact and advice from the Wine MBA academics.